Radio Account Executive- Be Better, Be Different

You are not the only rep calling on a business, trying to sell them something - chances are you’re not even the only advertising rep calling on them. Just as likely, perhaps you are not even the first rep who has called on them from your station/newspaper. That being said the first thing you’ll need to do is prove that you are different from all the rest. Let’s look at all the subtle details that go into gaining you credibility and demonstrating your professionalism.

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Radio Advertising Solution Selling- The Diagnostic Call

If you were to master one aspect of your role, then this should be it. Sure you’ll need to be good at finding a way to get the appointment in the first place and of course, you’ll need to be able to implement effective campaigns, but without succeeding in this area you’ll never come close to your true income potential. You know people buy from people they trust, you know people don’t care how much you know until they know how much you care, you know building relationships is about gai

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Getting Radio and Websites to work together effectively

Radio advertising and websites now work hand-in-hand, the majority of radio adverts direct listeners to the clients' website to enquire further. If that website is poorly worded and doesn’t convert browsers into customers then clients will claim their radio advertising didn’t work. As a Radio Sales Executive, you need to take responsibility to ensure your client's websites are communicating their offer effectively. In this article, you will learn the procedure to follow to make sure your cli

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Solution Selling- 37 Problems Radio Advertising can solve

To be a solution provider you have to be a problem finder! If your offer to advertise is not directly attempting to solve a problem then it is very hard to establish value.

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Radio Advertising- Better questions create better adverts

Better radio adverts start with better creative briefs. In this article, we'll share some insights into the questions asked by the world's most awarded radio creative agency. https://www.eardrum.com.au/ Ask these questions and you will get far more effective information to create a more compelling advertising message.

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