Radio Sales- Prospecting- The phone is your most powerful sales tool

Listen to me! The phone is your most powerful sales tool. Period, end of story. There is no other tool in sales that will deliver better results, fill your pipeline faster, and help you cover more ground in less time than the phone. Salespeople who ignore the phone fail.

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Radio Advertising - The Easiest and Smartest way to Prospect for Radio Clients

Let's discuss the easiest, smartest way's to find new radio advertising clients. Follow this simple sequence and you'll have a far greater success than some hit-and-miss approach to radio sales.

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Radio Sales- Prospecting- Why Familiarity Matters

The number one reason for failure in sales is an empty pipeline, and the root cause of an empty pipeline is the failure to prospect. This is the reality: In sales, you are owed nothing. You’ve got to get your ass up and go out there and make things happen for yourself. You have to pick up the phone, knock on doors, make presentations, and ask for the business.

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Radio Sales- Prospecting Ideas- How to get far greater success from your prospecting

What is prospecting? Definition of prospecting is: attempting to make people who weren’t looking for an offering to consider one. Your primary agenda is finding out whether the prospect has a goal, problem or need that you may be able to help with. If you don't uncover goal/problem- you most likely won't have converted the prospect into a client.

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Local Direct Clients- Some good advice for your radio advertisers

Now the concepts we discuss here aren’t just applicable to retail so once again, we are all in an H2H business, so there is relevance here for everyone. I’ll just point as well, there is a free handout that accompanies this video that goes into each of these topics a little bit deeper, so please make sure you download it after watching this video. First up- if your staff ask a question that gets an “I’m just looking” or some other automated response- then they are asking the wrong q

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