Radio Sales Account Executive- How to hire the best salespeople for your radio station

Radio sales success requires great people. Dealing with business owners and marketing budgets is a challenging activity. Because of the uncertainty and significantly-mixed-results advertising can achieve a very strong presence of trust is required in every transaction. Your radio station needs to source and employ people capable of earning the trust of your marketplaces toughest of clients. The challenge of attracting a top performing salesperson from elsewhere is made even more challenging

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Radio- New Revenue Ideas- Service Industry businesses

Just to grab a handful of examples..what could a real estate agent, a masseuse, a mechanic, a lawyer, a web designer, a dentist, an engineer, a hairdresser all have in common- The answer is a proven advertising strategy that follows the exact same formula and works for them all. If your business provides a service, a service that you or your staff have trained for, done an apprenticeship, got a degree, certification or verified for. Then you’ll be wanting to position your business as an exp

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How to write a great radio advert script

The secret of successful advertising is to uncover the story that is uniquely and wonderfully your own, and then tell that story in the most compelling way possible. You will not uncover it by trying to imitate others. And if you want to stand for something, you can't stand for everything. So successful advertising requires a brave business who is prepared to stand out.  A great advert can be made utterly ineffective through compromise. Yes you can soften your advert so it offends nobody, sa

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Radio Sales Account Executive- The traits to look for.

I have been very fortunate in my role as a Media Consult to have been exposed a large number of media salespeople. Over the years I’ve taken an interest in what characteristics truly define a good Account Executive. I’ve written this outline as a guideline to help Sales Managers use a sensible approach to hiring the right candidate for their team.

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