Advertising - make your message stand out

We now live in the information age, so one of our brain's major daily functions is to help filter out the majority of this information. That is the role of your 'reticular activator' - it’s your mind’s filtering mechanism. Kind of like a goalie, trying to save everything from getting past and filling our mind with irrelevant, unwanted information. It’s also the cause of failure for most advertising. That’s because most advertising assumes it starts with the customer’s attention, but i

Read More

Sell what people LOVE to buy - a new opportunity

If you give serious consideration as to how you can apply this principle, you will see a significant increase in your sales conversion. Choose an element of your offer - a particular service, a certain product, or a grouping of products or services - and see if you can apply the following principles. Be creative, be prepared to look at your offering in a new way. You don’t need to be dishonest or exaggerate; you’ll just be positioning this offer in a slightly different manner than previousl

Read More

Getting the Nuggets of Information you need

Pay attention to your staff's interactions with customers. Chances are you’ll hear them talking a lot about the product or service you offer. But how much information are they actually getting from the customer? Do you agree that you more you understand the customer and know their problem, the better positioned you are to tailor your solution? This is a sales 101 lesson, but it’s amazing to see how many people when dealing with customers, fail to follow this principle. They go straight i

Read More

Build your database – 8 proven methods

Building a customer database is a critical exercise for any business. This is where big companies are leaving small businesses here in New Zealand for dead. They create systems and train staff to capture customers’ details. And then they keep in touch and engage with their customer base... They wouldn’t do it if it didn’t make them money. One of the most important activities your business can undertake right now is to put in place a plan to capture your customers’ details. If you're no

Read More

Stand out - with a give-love strategy

Take a moment to conjure up the following idea: imagine every piece of communication could go in just one of two buckets. One bucket was 'give love', the other was 'ask for love'. What you’ll find is the majority of all communication, anywhere, is asking for love. And what you'll further discover is virtually all business communication is asking for love and, on the odd occasion that they give some love, they always accompany the message with an ask-for-love offer.

Read More

Showing 6 to 10 of 74 (15 Pages)