Social Media: a shortcut to brilliant, shareable content

Social media is a platform for telling, not selling. To truly embrace your role as a business using social media you need to take your sales hat off and think instead: how can you add value to the lives of your followers? Social media is what people do for fun, so the information needs to be correspondingly interesting, engaging, thought-provoking, new, different and relevant.

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Get More Online Reviews for your Business

In a study conducted by PowerReviews, 95% of consumers confirmed they use reviews and 86% say they are essential when making purchase decisions. Nearly one-third of consumers under the age of 45 consult reviews for every single purchase, with only price impacting purchase decisions more than ratings and reviews. Only 14% of people trust advertising, yet 90% of people trust peer-to-peer recommendations. These days 83% of business owners using online reviews claim they “ABSOLUTELY” deliver a

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Beliefs - what do your customers need to believe?

This is a useful little exercise to help improve your sales and marketing conversion - What do your customers need to believe before they can buy from you? Let’s pick an example to get your mind working… A travel agent, for example, may need their customers to believe the following... Using a travel agent will save me time Using a travel agent may get me a better deal Using a travel agent will help me realise any issues I may have missed I can trust this agent This agent has access to

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Website conversion - Triple your results

When prospects arrive at your website, you are blessed with a wonderful opportunity. They are interested, or at the very least curious enough, to contemplate you being the solution to their problem. Want to know the most powerful way to help convince them you are the best solution? Stand aside and let your customers do this job for you. Let them hear from people, just like them, who had the same problem they are currently considering solving. Let those people share their experience with the so

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Get more of your material actually Read

If you want more of your stuff read, just follow the below simple guidelines. Statistics suggest only 5% of people read as much as 1500 words of copy… However, it’s a proven fact that the more time you can get a prospect to spend absorbing your message, the greater investment they will be prepared to make with you. To start with, a (cold) prospect is prepared to commit to only 20 seconds of their time. Their first glance is searching for what looks to be a valuable piece of content that

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