Grab Yourself Some Google Love

The first thing you need to appreciate is that you are so much more than a website to Google. Google knows you're a business, and the more Google comes across your business online, the bigger they think you are. Google identifies a business by what’s called its NAP Tag. NAP is an acronym for Name, Address and Phone Number. There may be other businesses (globally) with the same name as yours, but there are none with the same name, address and phone number. These details are unique to your busi

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Double Your Word of Mouth

t’s this simple – every single person that comes into contact with your business today will become one of three things for you: a promoter, a passive, or a detractor. No exceptions to the rule. So what would you prefer? A customer recommending your business to all their family, friends and beyond? A customer who was given no reason to talk about you at all? Or a customer talking negatively about their experience of dealing with you? A rhetorical question – but what makes this topic so e

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Why People Buy

Every single item you have bought and now own has something in common. Everything you purchase helps create a reflection of who you want people to think you are. 98% of us are slaves to what everybody else thinks… We want them to think we are intelligent, stylish, wealthy, powerful, sexy, healthier, successful, and happy. The purchases we make are an attempt to further reflect this status.

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A Better Radio Creative Brief

The wrong questions will always generate the wrong answers and - in the case of your own business's marketing material - chances are you were asked the wrong questions. As a result, your information may require translating. These are examples of the wrong questions you may have previously been asked: What are you advertising? What do you want to say about it? Who is your target market? How is your product unique? What image are you trying to create?

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Two Quick Tests to see what kind of Radio salesperson you are

Take a moment right now— and if there’s someone in the room with you, politely request thirty seconds of his or her time. Then ask that person to do the following: “First, with your dominant hand, snap your fingers five times as quickly as you can. Then, again as quickly as you can, use the forefinger of your dominant hand to draw a capital E on your forehead.” Seriously, go ahead and do this. I’ll wait. (If you’re alone, slip this exercise in your back pocket and pull it out at your

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