An Inbound Sales Model for Radio Sales

The current radio sales model works almost 100% on an outbound sales strategy- whereas unsolicited emails, phones calls and cold calling are by-and-large the core activities. The focus of this model is to identify the clients who fit the criteria and then, if successful at securing an appointment, attempt to discover a problem advertising can solve. Currently, the closest thing Radio has to an inbound sales strategy is adverts promoting radio advertising and their advertising team. A good inb

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The Reason why Adverts must only focus on ONE THING

In deciding whether a possibility is correct, people typically look for hits rather than misses. For confirmations of the idea rather than disconfirmations. It is easier to register the presence of something than its absence. Sending people down a single psychological chute gets them to search their memory for a hit. Pre-suade by getting somebody to focus on the trait you wish for them to exhibit. “do you consider yourself someone who is…?” Channel somebodies attention not only promotes

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How to write an Effective Radio Proposal

Needs- The customers key business needs, problems, issues, pains or opportunities, the drivers behind the deal Outcomes- The positive impact that will come from meeting those needs, the motivation to move forward. Solutions- A recommendation for a product or service that will solve the problem and deliver the outcomes Evidence- Proof you can do the job on time and budget, your differentiators

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The Role of Advertising for your business.

I want you to imagine right now, that this is your prospective customer- this is MR or MRS ‘Before’ and as you can see they are not particularly happy – So this is them before they buy from you before you solve his or her problem. So on some level, they are discontented - there's an aspect of their lives they want to improve. They have issues you can solve.  Remember your business only exists to solve problems- so what is the problem you solve- what does this before state look like for

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Writing Advice for your Radio Advertising Clients

Omit needless words, writing needs to be concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences. Most words on a website are just taking up space because no one (other than the writer) is ever going to read them. And just by being there, all the extra words suggest that you may actually need to read them to understand what’s going on, which often makes pages seem more daunting than they actually are, the result of which is people simply leave without read

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