Radio Sales- A great way to Negoitate
The bus story works to confront the three agreements you need from the call. They are: One - what should they say in their advert to attract enquiries. Two: how much is it worth to do it and Three: what they should expect to happen. In any diagnostic call, you should consider all three of these topics are up for negotiation. Without a decent message or enough budget to promote it, you’ll struggle to achieve a result and you’ll always be destined to fail.
Listening to Bad Radio Adverts
The eureka moment for me when I started out in this industry, was discovering how important it was for the listener to be the co-author of your ad. If you can get them to visualise a scene or imagine themselves using the product, the ad will leave a lasting impression. So many voice-overs on TV and radio don’t seem to have a clue what they’re saying. You can almost hear this guy’s finger. Being. Placed. Under. Each. Word. Emphasizing. Everything. Just. In. Case. It’s. Important. As
Radio Advertising- Solving Short-term problems
Every contact you make with clients who are not advertising has to be an attempt to discover an opportunity you can help with. As you know you cannot establish value until you have found a need, contacting clients with ‘advertising offers’ is pointless unless you understand how it may be of use to them. The best advertising offer in the world is of little value to somebody who has no need for it. So the emphasis of your contact is to look for that need. Even if you have an amazing offer it o
Concluding your Radio Advertising Diagnostic Call
What you’ve been trying to do to this point is get enough information for you to understand how you could improve their business. You should have discovered an opportunity or problem that effective communication on your newspaper/radio station can improve. What you’ll need now is the permission to, at the very least, go away and come up with some ideas on what advertising solution you could provide. The best way to do this is to: