Your customers are the CEO of your business, so keep them happy, and you will always have a successful business. Need to make changes, improvements, adjustments in your business model? Let your customers drive those changes. People love being asked for their opinion; research shows that customers who respond to surveys become more loyal, take greater ownership of your business and generate more word of mouth.

Find below a list of proven surveys and the series of questions to ask… All these surveys are available on the Amplifier programme. Learn more...

Customer Satisfaction Survey

  1. How knowledgeable were our staff in helping you with your request?

(Required – Multiple Choice, Single Answer, scale 0 (not at all knowledgeable) to 10 (extremely knowledgeable))

  1. Compared to our competitors, do we offer better value for money, or worse?

(Required – Multiple Choice, Single Answer, scale 0 (worst available) to 10 (best available))

  1. How professional do you consider our company to be?

(Required – Multiple Choice, Single Answer, scale 0 (not at all professional) to 10 (extremely professional))

  1. How satisfied were you overall with our level of customer service?

(Required – Multiple Choice, Single Answer, scale 0 (not at all satisfied) to 10 (extremely satisfied))

  1. How likely would you be to recommend us to your friends/family/associates?

(Required – Multiple Choice, Single Answer, scale 0 (not at all likely) to 10 (extremely likely))

  1. What was the main reason/s for your score in Question 5?

(Required - Long Text)

  1. How can we improve our business for you?

(Not Required – Long Text)

 

Customer Service

  1. How satisfied were you with the length of time you had to wait before receiving attention?

(Required – Multiple Choice, Single Answer, scale 0 (not at all satisfied) to 10 (extremely satisfied))

  1. How knowledgeable/skilful were our staff in helping you with your request?

(Required – Multiple Choice, Single Answer, scale 0 (not at all knowledgeable/skilful) to 10 (extremely knowledgeable/skilful))

  1. How friendly/cheerful were our staff?

(Required – Multiple Choice, Single Answer, scale 0 (not at all friendly/cheerful) to 10 (extremely friendly/cheerful))

  1. How satisfied were you that our staff acted in your best interests?

(Not Required – Multiple Choice, Single Answer, scale 0 (not at all satisfied) to 10 (extremely satisfied))

  1. If applicable, how satisfactory was our after-sales service?

(Not Required – Multiple Choice, Single Answer, scale 0 (not at all satisfactory) to 10 (extremely satisfactory))

  1. Provide details of one thing you like most about our current customer service.

(Required – Long Text)

  1. How could we improve our customer service for you in the future?

(Not Required – Long Text)

Innovation

  1. Who knows what the future holds?

(Required – Multiple Choice, Multiple (3) Answers (I do!; You do?; Ask Buck Rogers…)

  1. How often should a business like ours review what it offers to customers?

(Required – Multiple Choice, Multiple (9) Answers (Continually; Monthly; 3-Monthly; 6-Monthly; Yearly; 5-Yearly; 10-Yearly; Greater than 10-Yearly; Never)

  1. How rapidly do you believe our business sector is changing?

(Not required – Multiple Choice, Single Answer, scale 0 (not at all rapidly) to 10 (extremely rapidly))

  1. How well do you think [Business Name] currently adapts to changes in the marketplace? (Required – Multiple Choice, Single Answer, scale 0 (not at all well) to 10 (extremely well))
  2. Sometimes businesses need to diversify (offer new/additional/unrelated services) to continue/expand their success. How could our business diversify while maintaining our core services to our customers?

(Not Required – Long Text)

  1. What one thing would you change to futureproof yourself if you run our business?

(Not Required – Long Text)

 

Net Promoter Score

  1. How likely would you be to recommend us to your friends/family/associates?

(Required – Multiple Choice, Single Answer, scale 0 (not at all likely) to 10 (extremely likely))

  1. What was the main reason/s for your score?

(Required - Long Text)

  1. How can we improve our business for you?

(Not Required – Long Text)

 

Products/Services

  1. What’s the main type of product/service you choose to use us for?

(Required – Short Text)

  1. How complete do you find our range of products/services?

(Required – Multiple Choice, Single Answer, scale 0 (not at all complete) to 10 (everything I need))

  1. How good is the overall quality of our products/services?

(Required – Multiple Choice, Single Answer, scale 0 (poor) to 10 (excellent))

  1. Overall, how affordable do you consider our products/services to be?

(Required – Multiple Choice, Single Answer, scale 0 (expensive) to 10 (cheap))

  1. Overall, how much value for money do our products/services offer?
  2. (Required – Multiple Choice, Single Answer, scale 0 (poor value for money) to 10 (excellent value for money))
  3. Of the four aspects relating to our products and services considered above: Range, Quality, Affordability and Value for Money, which one is key to your repeat business? (Required – Multiple Choice, Multiple (4) Answers (Range; Quality; Affordability; Value for Money)
  4. If you could alter or add any product/service to our range, what would it be?

 

Renovation/Relocation

  1. How much do you like the overall appearance/styling of our business exterior?

(Required – Multiple Choice, Single Answer, scale 0 (don’t like at all) to 10 (love it!) – optional upload image of business exterior as stimulus)

  1. How much do you like the overall appearance/styling of our business interior?

(Required – Multiple Choice, Single Answer, scale 0 (don’t like at all) to 10 (love it!) – optional upload image of business interior as stimulus)

  1. How much do you like the appearance/styling of our customer reception/checkout? (Required – Multiple Choice, Single Answer, scale 0 (don’t like at all) to 10 (love it!) – optional upload image of customer reception/checkout as stimulus)
  2. Thinking back over Questions 1 to 3, why did you give the scores you chose? Please give as much specific detail as possible:

(Required – Long Text)

  1. How convenient is our current store location for you?

(Required – Multiple Choice, Single Answer, scale 0 (not at all convenient) to 10 (extremely convenient))

  1. How convenient do you find using our customer reception/checkout?

(Required – Multiple Choice, Single Answer, scale 0 (not at all convenient) to 10 (extremely convenient))

  1. What one key thing could we add/change in our premises that would improve your visits to us?

(Not Required – Long Text)