Customer Surveys - the questions and the sequences

Your customers are the CEO of your business, so keep them happy, and you will always have a successful business. Need to make changes, improvements, adjustments in your business model? Let your customers drive those changes. People love being asked for their opinion; research shows that customers who respond to surveys become more loyal, take greater ownership of your business and generate more word of mouth.

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The power of Social Proof

The best way to get this point across is to show you the results… after all, that’s how social proof works… You know those signs that encourage you to reuse your towel in your motel room? What wording do you think would lead to a 26% increase in guests reusing towels? “Most people reuse their towel at least once during their stay.”

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Want an instant response to your marketing?

This game changer may seem obvious, and it is. So if you're not doing it, why not? Instant Messages get an instant response 94% of SMS (text) messages are opened within 4 minutes of receiving them. These days 75% of people say they're happy to receive a text message from a business. What makes this opportunity so exciting is that so few businesses are utilising it and that many of those that are, are doing it wrong.

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Make prospects customers - FAST

This is an absolute game changer… Make me a promise - don’t tell too many people this secret, this will give you a significant competitive advantage. So you don’t want everybody doing it. Truth is you're probably using this principle in your business already, but you're doing it precisely the wrong way round...

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Advertising - make your message stand out

We now live in the information age, so one of our brain's major daily functions is to help filter out the majority of this information. That is the role of your 'reticular activator' - it’s your mind’s filtering mechanism. Kind of like a goalie, trying to save everything from getting past and filling our mind with irrelevant, unwanted information. It’s also the cause of failure for most advertising. That’s because most advertising assumes it starts with the customer’s attention, but i

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